Moreganic
Growing Stories at Interzum.

Client Moreganic

Services Exhibitions Immersive Experiences AI

Expertise Video Production 3D / Motion Graphics Augmented Reality Immersive Events

Industry Environmental

Overview

Project
synopsis

Moreganic didn’t come to Interzum 2025 with a product. They came with a purpose. A movement working with nature, not against it, ready to shake up the status quo. Their goal? To grow awareness — not just crops.

Our job? Bring that mission to life in a trade show booth.
The result? A lush, living brand experience that pulled people out of the fair frenzy and into the forest.

We created a fully immersive, multi-sensory space powered by story, sound, 3D design, video, and even a touch of AI. From creative concept to final execution — we made sustainability feel, breathe, and move.

Challenge

How do you communicate a regenerative revolution — in some indoor square meters?

Moreganic is more than a label. It’s a new way of thinking. Less CO₂, more biodiversity. With the farmers in mind. But trade shows aren’t known for nuance. We needed to build something that stood out in a sea of sameness — and that stayed with people long after they’d moved on.

No gimmicks. No greenwashing. Just a bold, sensory-driven space that turned complex ideas into clear impact.

Experience

A Booth That Grew Stories

We turned the booth into a living ecosystem.
Think: a forest you can walk through – where nature leads and story grows.

At the center: a lush, plant-covered hub wrapped in the Moreganic ‘M’. Around it: walls that told stories of soil health, biodiversity, and the farmers making it happen — with photography, film, layered visuals, and tactile elements that grounded the experience.

Visitors didn’t just pass by. They paused. Took it in. Asked questions.

With headphones guiding them through, a calm voice and ambient forest sounds helped set the tone. It was visual, it was layered. Sound, touch, and movement worked together to make the story clearer, and the experience more memorable.

Design That Moves — Literally and Emotionally

To bring the story to life, we used motion and meaning in equal measure. 3D animation and dynamic content made the invisible visible — showing the journey from healthy soil to thriving forests, and making concepts like carbon reduction and biodiversity feel tangible.

At the heart of the booth, an AI-powered tool invited visitors to step into the story themselves. With a few taps, they could visualize what a regenerative future might look like — shaped by their own input, values, and vision.

Layer by layer, soundscapes, tactile textures and immersive visuals created a multi-sensory experience that felt more like walking through a living narrative than a standard booth.

And behind it all, words that worked hard: facts people needed to know about Morganic; their purpose, pitch and proof of concept.

Collaboration

The Outcome

The Moreganic booth became a green magnet at Interzum.
A place where people didn’t just browse — they lingered. They listened. They learned.

It sparked conversations. Built connections. And turned an abstract mission into something visitors could see, hear, and feel.
That’s how you grow a movement — one booth at a time.

"We came to Yondr with a story about soil. They turned it into a space that made people feel it — not just understand it. The booth didn’t just represent our mission. It embodied it. Bold, immersive, and beautifully executed."

– [Client Name], [Title], Moreganic