Trade show upgrades: immersive tech to boost impact & sustainability?

May 21, 2024 - min read min read

Traditional trade shows are starting to feel like a relic of a bygone era. 

While they once served as a valuable platform to connect with customers, their environmental impact is undeniable.

Shipping bulky exhibits, constructing elaborate booths, and disposing of them afterward create a mountain of waste and significant carbon emissions.

These practices are not only unsustainable, but they also fail to capture the imagination of today's eco-conscious consumers. Today it’s less about the square footage of your stand or booth, but more about the story your brand offers visitors. It’s about the experience. 

Are you tired of the status quo? Feeling the pressure to create a showstopping booth while minimizing your environmental footprint? Concerned about the hidden costs (both financial and environmental) associated with traditional trade shows?

Immersive technologies like VR and AR offer a revolutionary approach to trade show experiences.  These cutting-edge tools can transform your brand presence, fostering deeper engagement with customers while significantly reducing your environmental impact.

Here's how:

  • Reduce travel emissions: imagine showcasing your latest product line or complex machinery with stunning virtual experiences. Potential clients from across the globe can interact with your offerings in an immersive environment, eliminating the need for travel and carbon emissions.

  • Ditch the physical limitations: tech allows customers to interact with 3D product models in their own space through augmented and virtual reality. This eliminates the need for to move gigantic machinery and the resource consumption associated with traditional booths.

  • Impactful storytelling: immersive experiences can transport viewers to the heart of your brand's story. Showcase your sustainable practices, take them on a virtual tour of an eco-friendly farm where your raw materials are sourced, or immerse them in the production process that prioritizes environmental responsibility. Forge a deeper connection with customers who share your values.

Our work with textile giant Vandewiele is a testament to the power of immersive experiences. By creating interactive VR sales tools, we helped them digitize their machines, saving them money and reducing CO2 emissions in the process.

Ready to go green?

By embracing immersive technologies, you can create captivating customer experiences that are not only eco-friendly but also resonate with a growing segment of environmentally conscious consumers.

Yondr is here to help you craft a sustainable and successful trade show experience. Let's work together to revolutionize how you connect with your audience and leave a positive impact on the planet.