In a hybrid world, immersive technology is not just more sustainable—it’s more efficient.
The future isn’t entirely digital, nor purely physical. It’s hybrid. And Yondr, a leader in creative storytelling and immersive technology, is at the forefront of this transformation. Co-founder Pieter van Leugenhagen explains how hybrid solutions are redefining customer experiences by blending sustainability with cost-efficiency.
Hybrid Experiences, Reimagined Yondr designs digital and virtual experiences for both B2B and B2C that move beyond the conventional limits of VR and AR. As Van Leugenhagen notes, digital tools unlock immense potential when seamlessly integrated into business workflows. “We bridge the gap between the physical and digital worlds, bringing customers closer to products in new and meaningful ways. While VR and AR are powerful tools, Yondr goes further—crafting long-term, sustainable strategies that drive real value and growth for companies."
The Art of Blending Physical and Digital
With a decade of innovation under its belt, Yondr has become the trusted partner for companies evolving towards hybrid marketing models. A standout example is the solution created for Vandewiele, a cutting-edge manufacturer of textile machines. For the ITMA trade show in Milan, Yondr developed a breakthrough solution, eliminating the need for expensive, unsustainable transport of a large industrial tufting machine. “We didn’t just offer a one-time solution for the event,” Van Leugenhagen explains. “We mapped out the entire sales journey of the machine. Vandewiele can now showcase their machines virtually at trade shows and beyond, with a digital showroom and a tablet version. This makes the investment multipurpose—not only for marketing and sales but also for education and onboarding.”
Scalable, Sustainable Solutions
Yondr’s approach to scaling digital experiences doesn’t just offer environmental benefits—it transforms usability. “We avoid single-use solutions by ensuring that these experiences can be reused in multiple ways, across departments and platforms. Companies can deploy them at key touchpoints along the customer journey—whether that’s in an experience center, a digital showroom, or a digital twin of a machine, like Vandewiele’s," says Van Leugenhagen.
Yondr is pioneering the future of technology, where physical and virtual experiences blend seamlessly into something extraordinary. And through it all, Yondr empowers businesses to operate more efficiently and sustainably.
